|Title||Oral History of Frank Canepa|
|Scope & Content||
Frank Canepa was born January 1, 1896, in Varazze, Italy, between Genoa and the French Riviera. He came to America in 1913 at 16 years old, speaking no English, and worked for two uncles in San Francisco and Oakland. He soon took odd jobs at various farms, specializing in produce, and eventually owned a produce store in San Francisco with a partner. A difference of opinion resulted in his partner buying him out for $1,000, and Frank decided he didn't like the weather in San Francisco and looked all around the Bay Area for a suitable place to start his own grocery store. When he finally came to Mill Valley, driving an old Whippet auto, he fell in love with the trees, the greenery and general ambience that reminded him of the weather in Genoa. He opened his first store in 1929 on the exact day of the great Mill Valley fire and spent the time fighting the fire on Mt. Tam. Frank steadfastly insisted on selling only the finest quality produce and built a reliable and loyal customer base. He finally opened what is now the Mill Valley Market in 1951, eventually handing management to his sons Jim and Bob Canepa.
Editor's note, August 5th, 2016: The transcript for this oral history interview differs in several ways from the audio recording. We believe it was modified at the time of transcription in 1977 to provide clarifications and improve readability.
|Audio and Transcript||
Click here to hear recording.
Click here to read the transcript.
|Dates of Creation||1977-11-26|
|Narrator's name||Canepa, Frank|
|Creator||Mill Valley Historical Society|
2 AM Club
204 Reed Street
208 Reed Street
303 LaVerne Avenue
Azavedo, Jacintio (Jacinct)
Bettencourt, Manual (Jr.)
Dowd's Moving and Storage
Landmarks Society History Collection
Old Mill School
Our Lady of Mt. Carmel Catholic Church
Prohibition Police (prohibes)
Red Cart market
Stinson Beach hot springs
Tam Canyon slide
Tamalpais High School
Von der Werth, Albert
World War I
|Copyrights||Transcript and recording copyright Mill Valley Public Library, 1977. Materials are made available for research purposes only; all rights are reserved to the Mill Valley Public Library. Requests for permission to quote for publication or for any other usage must be obtained from the Library.|